Customer video testimonials are a powerful business marketing tool that is extremely under-utilized, even in today's social media-centric web environment. Combining the ranking power of video with the crucial social proof element of testimonials is a really effective way to increase your chances of getting found by potential customers while simultaneously earning their trust.
The problem is that most business owners just don't understand how simple the process of collecting video testimonials can be. To help you get your head around this, we've found some of the most helpful videos on the topic from around the web.
Demystifying Customer Video Testimonials
This quick video by TestimonialTV explains why testimonials are such an effective way to build your business's reputation, and how video testimonials amplify this power.
This tutorial on video testimonials tackles your primary roadblock: How do you get customers to take the time to participate and help you out? The short answer? Ask nicely, and be gently persistent! Lisa Tremolada goes into more depth in this video.
James Wedmore provides some excellent (and quirky!) insight into the nuts and bolts of video testimonial marketing.
Brandon Lucero goes into the construction of video testimonials, including one of the last (and most important) steps of the process: Getting written permission to use the video as you like!
You don't have to be a professional videographer to get good-looking client testimonials! On-site video taken with your average smartphone will do nicely. This brief video goes over just how easy it can be.
Does Your Business Need Some Reputation Building Help?
At PME 360 we know that your reputation is a crucial part of the sales process. Potential customers are going to google you to see what others are saying about you. We can help make sure that they like what they discover.
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