For those of you still wondering “How does Google Plus work for businesses?”, this post will take a look at the rise of Google Plus and how companies can benefit from engaging with consumers and associates through its platform.
How Does Google Plus Work For Businesses Looking to Increase Visibility?
Google recently announced that its social network Google Plus has passed 500 million members, which is up from 400 million members in September. This is quite a boost in membership, and Mashable notes that of these users, 135 million are said to be actively visiting the social network each month. This is also impressive when you compare Google Plus with Facebook, which now has 1 billion monthly active users, and Twitter, which passed 140 million monthly active users in March.
Much of this rapid increase may be due to how easy it is to quickly engage in a wide audience using Google Plus. According to MBA blogger Harrison Kratz, the platform allows brands, organizations, and individuals to fully engage with their community.
This can play out for businesses in the following ways:
- It is possible to quickly and easily engage with a large number of people. Reaching out to communicate with prospects and potential clients is much easier to do in Google Plus than in Facebook. Most importantly, you don’t need to be accepted as a friend to follow people you are interested in. This makes it very easy for users to connect with influencers and people in their respective industry.
- It allows you to easily target your communication to potential customers. Posts, photos, videos, and other content that your company posts on Google Plus will come up in search results for people who are following you. Even better, Google Plus ‘circles’ allows you to define and categorize your contacts so that specific content can be sent out to targeted groups or individuals instead of everybody in your network. This means that the content you deliver will only reach those who it is specifically tailored for.
- Google Plus maintains a professional environment. Similar to LinkedIn, Google Plus is dominated by people drawn to its professional and business-like environment. The Beiber fans may be present, but they’re using Facebook to talk about his exploits and keeping it professional on Google Plus!
With over 500 million members, it looks like Google Plus is here to stay. If you are a small business it can be tough to keep up with changes in the game, but to stay ahead of the competition it is important that you recognize and utilize any powerful social media platform if it allows you to stay visible in your customers’ searches.
This means that if you haven’t looked into Google Plus, or have created a profile but haven’t taken things to the next level, now is the time to get to work developing a following and build out your business page.
How does Google Plus work? It can be pretty straightforward, but if you find that you would rather be focusing your energy in other areas of your business, request a consultation session with an internet marketing expert today.