Over the past years people have learned to recognize QR codes (Quick Response Code). From museum displays to direct mail, life is covered with QR codes. You can make your own QR code with a QR code generator and use it to provide clients direct access to more information, send an email or be directed to a corresponding landing page. QR codes are similar to the widely recognized barcode that can be seen at grocery and retail stores around the world.
Most of us recognize QR codes as a valuable tool for local internet marketing solutions but it may surprise you to learn that these codes were originally invented as a tool used in the automotive industry to track vehicles during the manufacturing process. QR codes are making headlines again in the auto industry with the use of QR codes inside Mercedes-Benz vehicles with extrication rescue cards.
After a serious car accident firefighters and first responders are often faced with extricating victims from the vehicle. Mercedes-Benz has incorporated QR codes into the vehicles that can give rescuers access to a rescue card that provides all the necessary details regarding the design and structure of the vehicle. This information is designed to help rescuers get the information they need to get victims out of the car quickly.
This Mercedes-Benz safety feature can be found on all models made after late 2013. However any Mercedes-Benz made from 1990 on can be retro-fit free of change with the mobile QR code. According to Boron Extrication, Mercedes-Benz has not patented the rescue QR codes in hopes that other car manufacturers will begin to implement the technology.
Mobile Technology and Firefighters
The QR code system being implemented in Mercedes-Benz vehicles is not the only mobile technology that is benefiting fire fighters and first responders. Applications have also been developed for Google Glass that have the ability to help firefighters access the scene of a fire and respond more quickly and accurately. An article in CNN.com outlines how a computer saavy firefighter has develped an app for Google Glass helps the fire industry.
“Patrick Jackson has developed an app for Google Glass, Google's experimental head-mounted computer, which feeds important information directly to the eye-line of firefighters in an emergency.
"I'll hear a little notification and can look up into the top corner of my vision and see a map of where it is. I see the location of the incident and what type of call it is," Jackson said.
By routing information directly to Glass, the app can save firefighters from having to stop what they're doing in order to reach for a radio, smartphone, tablet or computer. Jackson plans on adding even more useful data in future versions, like information on specific buildings including blueprints, potential building hazards and contact information for owners. A firefighter might be able to say an address out loud or simply look at a building with the Glass camera to retrieve information.
Glass can also record the first video of a situation when crews arrive. That early documentation will be important to fire investigations down the line."
These technologies are a sign of the changes in the use of mobile technology. Are you using QR codes for your business? If you have been resisting the mobile movement for your local remodeling business, it’s time to get on board. Ignoring the changes in technology is a sure way to fall behind your competitors. Contact PME 360 to find out how to add mobile marketing to your current local internet marketing initiatives.